Measure phone calls.
What is Keyword Call Tracking?
Keyword Call Tracking is an essential tool. When a visitor comes to your website following an online search, we assign a unique phone number to them during their entire visit. As long as they are on the site, only they can see that number. When they call, you will know who called and what keyword(s), pages, etc. they saw and used during their online session.
Call Tracking data feeds directly into Google Analytics and then into Google Adwords. This means you can see phone calls as conversions. Not only can you see which marketing channel triggered the call, but you can narrow it down to the individual search keyword for ads and link calls to specific web visitors and their actions on your site.
How Does Keyword Call Tracking Work?
From the get go, you work with an exclusive pool of telephone numbers for your business. Every time a new visitor lands on your site, we assign them a phone number from your pool. For the entire session the visitor sees only this phone number. Each phone number is assigned to one visitor at a time, which enables us to link calls directly to individual visitors.
When your business receives a call via a number in your pool, Look&Hook’s app knows which visitor it was assigned to. This way, we can correlate that call to the source and keyword the caller used to find your business. When the visitor is finished browsing your website, we release that phone number so it can be assigned to a new visitor.
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Setup is quick and easy. Start gaining insight
into your marketing campaigns now.