Nowadays hardly any business cannot be named multi-channel. A company can use several channels to receive orders from clients: web visitors fill out the forms on the website, chat online with a consultant, shoot messages on social networks or just e-mail...They also can call. And if the main way to contact your business is to call you, then it’s absolutely vital to thoroughly analyze calls. Track and analyze them, that’s what call-tracking exists for. This tool is based on the technology to dynamically swap the phone numbers on the website.